Michael Porter: Strategies that change with trends, aren't strategies

[The Economic Times] When the Sage of Strategy says it's been a bad decade for strategy, you have to sit up and listen. Michael Porter, gave the world a framework for creating strategy, but he's not to happy with the way corporates have been playing fast and loose with the concept. "It's not been a particularly good ten years in terms of strategy," he says. "There have been some exceptions, but most companies have been following the same playbook where they have changed the very definition of strategy. They believe that it is best not to have a fixed strategy but to be flexible and agile so as to be able to ride the trends. That sounds right at some level, but it's actually a trap." ...More

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